In Lab 6 we had to use network analyst to solve an allocation-location problem. This example features a company with 22 distribution centers and the desire to optimize how they serve customers. The allocation-location analysis used a network data set to determine the shortest distance between a customer and a distribution center. Then I looked at which distribution center served the most customers in each market area and assigned them as shown above. Most of the market areas did not change but the 28 that did I highlighted with a red outline. The new market area assignments allow the company to serve their customers but with less distance traveled than before.
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